23-24 AUGUST 2023

Creative 2 (orange)


Showroom & exhibitor handbook

Welcome to your showroom & exhibitor handbook for Design Helsinki 2022: a quick-reference document to help you get the most out of your involvement in the festival.

You’ll find an overview of this year’s event, an outline of how we work to support and promote you, links to resources, those all important deadlines, alongside a list of suppliers we’re happy to recommend. 

Design Helsinki will mark a specific moment in the calendar when the architecture and design community comes together to be inspired, network and make new connections. As organisers, we are here to advise and support you to deliver your Design Helsinki objectives, be it to draw an audience to your space, launch a product or host a particular event. We strongly encourage showrooms to stage quality and relevant content during the festival as a critical factor in achieving success. We are able to help develop content ideas, put you in touch with trusted suppliers or assist in developing marketing assets. The clearer you are on your objectives, the easier it is for us to help or advise on delivering them.

Design Helsinki checklist

With so much activity and exciting new content taking place during #DesignHelsinki, it is key that you market your presence effectively to help you stand out from the crowd. Here are a few pointers:


1. Online profile

You will receive E-zone login details directly via email in order to upload all content. It is very important that you complete your online profile. Design Helsinki's website is the most up-to-date source of information for visitors before, during and after the show.

Online profile deadline: To be uploaded as soon as you receive your logins, this can be updated regularly



2. Showroom activity (showrooms only)

The programme is a huge part of Design Helsinki’s appeal. Interesting and relevant activity/events will draw visitors to your showroom and can include everything from talks, to workshops, product launches, parties and more. You can find some inspiration and ideas in the Programme section below. It is your responsibility to submit all showroom activity via the E-zone.

Initial showroom activity deadline: 20th June, 12pm
Showroom activity can be added to the website regularly



3. Product launches

Provide information on any product launches you are planning during Design Helsinki. Try to let the marketing team know as early as possible as this is likely to secure more coverage.



4. Showroom assets (showrooms only)

You will be able to access the E-zone where you can login and complete the Showroom Asset Request Form to order flags, window vinyls and maps.



5. Forms & operational/logistical information

You will find all of the compulsory forms for your stand or showroom in the E-zone. It is very important that you complete these by the deadlines stated. You can also access key information including build-up/breakdown times, delivery details, storage and access, height limits, flooring and electrics.



6. Exhibitor badges & lead capture app licences

Be sure to generate exhibitor badges for your team via the E-zone and measure your success at Design Helsinki by collecting accurate and reliable leads that you can act on with a lead capture app licence.



7. Market your event

Be sure to let your clients know about your activity at Design Helsinki. A personalised invitation, banner or advert will stand out in visitors minds and cut through the noise. Make full use of the marketing assets available in the E-zone and include a personalised registration link to engage with data before the show has even started! Take a look at the marketing downloads section.



8. Social media & imagery

Send us pre-approved posts to support your activity, we can schedule these in advance to ensure your activity is supported. Always tag Design Helsinki on the relevant platform and use the hashtag #DesignHelsinki to maximise exposure. Be sure to provide the marketing team with a range of eye-catching imagery such as colourful shots and products in-situ, these are more likely to feature in our e-newsletters and resonate with press.


Key Dates

Ongoing Upload website profile via E-zone
20 June 12pm Showroom activity to be submitted via E-zone
1 August Showroom asset request form to be complete and submitted via E-zone (showrooms only)
17 - 23 August Window vinyl installation and delivery of Showroom flag (showrooms only)
24 - 25 August Design Helsinki 2022
29 - 31 August Flag collection (showrooms only)

Showroom Programme

During Design Helsinki, our showroom partners will throw their doors open to launch new products and exhibit their best-loved designs. From talks, discussions and debates to inspiring exhibitions and eagerly anticipated parties, these programmed and specially curated events will take place exclusively during the festival.

In need of some ideas? Below are a few top events from our sister show Clerkenwell Design Week to get you thinking and planning ahead.

Mid-century made modern exhibition

Ceramiche Caesar
Live street performance

Liz West - Live Colour installation

Terrarium workshop

The Old Trading House
Gin and live sax music

Window installation

Marketing campaign

We promote your participation in Design Helsinki from the moment you sign up. Each showroom has an individual website profile and your location is pinpointed on all maps produced for visitors, both online and printed.

Regular newsletters will be sent to the Design Helsinki database monthly. Each promotes specific events, activity and exhibitors across Design Helsinki, including the showroom programme and drives traffic to our website.

Engage a wider audience

We want to make the Design Helsinki marketing campaign engaging so get in touch with the marketing team to discuss ideas including:

• Competitions on our e-newsletters and social media platforms
• Interviews with one of your designers or ambassadors, which we can promote across our platforms
• Interesting facts, stories or product launches to include in our newsletters
• Video teasers

Social Media

The social media reach of Design Helsinki is constantly expanding. We will aim to tweet (and retweet) you, but make sure you use our handles and the official hashtag to join the conversation! 

Twitter: @design_helsinki

Instagram: @design_helsinki

Facebook: @DesignHelsinki

LinkedIn: @design-helsinki

Access the E-zone

It is vital that you login to the E-zone and upload your content in addition to completing important forms


The E-zone hosts all of the important show information, forms and tips needed to help you make the most of exhibiting at Design Helsinki. You will be emailed E-zone login details directly where you will be able to do the following:

Update your online profile
It is important that your information on the website is up to date as this is the most used reference for visitors to plan their visit. You can update your profile up until the show.

Upload your product gallery
You are welcome to upload different products that you will be showcasing at  Design Helsinki.

Download marketing assets
Visit our marketing downloads page to download a range of banners, logos and an invitation to advertise your presence at the show.

Submit your new product launches
If you have products that have launched in 2022, now is your chance to highlight them to visitors on the Design Helsinki website.

Submit important forms
It is very important that you complete the compulsory forms for your stand by the deadlines stated. You can also generate staff passes and order data capture licences.

Add your activity to the programme (showrooms only)
You have the opportunity to submit your programmed events which will be listed on your online profile.

Marketing & PR guide
You can also find our useful Exhibitor marketing guide in the E-zone to help you get the most out of the campaign.



Data Capture

All visitors to Design Helsinki exhibitions and installations are required to register.

We strongly encourage showrooms to use the app-based data capture system provided by LiveBuzz.

You can order lead capture app licences within the E-zone.

The system provides instant access and full ownership of all of your visitors’ data. Depending on your approach, the data collection does not need to restrict access to your space; your showroom team can use it selectively, or for each person entering the space - but remember you must ask for the visitor’s permission before scanning a badge. A visitor is within their rights to refuse to be scanned.

Data capture is also extremely important for the future and planning of the festival as a whole, enabling us to track visitor numbers, movement and interests. Please take a look through the registration system to see the data that we collect from visitors, and of course encourage your contacts to register: www.designhelsinki.com

Resources map

Lead Partners

Event Partners


Media Partners